The Ohio Valley Conference has announced an agreement with United Fidelity Bank to be the presenting sponsor of the 2023 OVC Men’s & Women’s Basketball Championships. The event will be named the “OVC Basketball Championships Presented By United Fidelity Bank.”
This year marks the sixth in a row the Championship will be held at the Ford Center in Evansville, Indiana. This year’s event is scheduled for March 1-4 and feature eight men’s and eight women’s squads competing for an automatic bid to the NCAA Tournament.
The agreement was brokered by OVC Sports Properties, a division of LEARFIELD, the multimedia rights holder of the OVC.
“United Fidelity Bank is proud to be the presenting sponsor for the Ohio Valley Conference Basketball Tournament,” said Don Neel, President and CEO of United Fidelity Bank (UFB). “College basketball has always been a part of the fabric of Evansville and the area has a rich heritage and strong passion for the game. We are excited to have the opportunity to host such an elite group of OVC student-athletes, and know that the battle for the automatic bid to March Madness will make for some great basketball.” 
This year marks the 75th anniversary of the OVC, which was founded in 1948. The league welcomed three new teams this year in Lindenwood, Little Rock and Southern Indiana; the trio joins Eastern Illinois, Morehead State, Southeast Missouri, SIUE, Tennessee State, Tennessee Tech and UT Martin in the 10-member conference.
Lindenwood and Southern Indiana, who are reclassifying from Division II to Division I, are eligible to compete and win the OVC Tournament Championship this season. Should a transitioning school win the OVC Tournament Championship, the AQ shall be awarded to the tournament runner-up.

 OVC Basketball Championship Website

About United Fidelity Bank
United Fidelity Bank (UFB), headquartered in Evansville, Indiana since 1914, is a financial services company with total assets of approximately $5.5 billion with 23 community banking centers in central and southwest Indiana, Chicago and Central IL, Aurora and Denver, CO, Fort Myers, Fort Walton Beach, and Destin, FL, Long Beach, CA, and the US Virgin Islands.  United Fidelity Bank is a member of three nationwide, surcharge-free ATM networks: Allpoint(r), MoneyPass(r), and Alliance One(r). These networks provide access to over 93,000 ATM locations.
The mission of United Fidelity Bank is to be the premier community banking institution providing financial services for our markets, by surpassing customers’ expectations and fulfilling community needs in a manner that enhances value.